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Webinar: Barbara Rozgonyi, Piggybacking PR

  • March 18, 2020
  • 3:00 PM - 4:15 PM
  • Zoom


  • Free

Registration is closed

Piggyback PR | How to Overfill Your Speaker Piggybank

Piggyback PR pays off with greater visibility, more speaking leads and a closer connection to new audiences. Jump onto a ready-made news cycle and start filling your piggyback with the proceeds.

To piggyback means to lift and give a ride. When you piggyback your public relations onto a holiday, news item, trend – or best of all, an event you’re keynoting, you lift your visibility with a quick and easy tie-in to a celebration of an observation that’s already happening.

In this webinar, you will learn how to:

  • Instantly Recharge Your Mindset to Think Like a PR Superstar
  • Effortlessly Repurpose Your Message with a Fail-Proof Piggyback PR Sauce Recipe
  • Easily Piggyback onto Topics that Make YOU News-worthy Right Now
  • Naturally Increase Value for Meeting Planners, Associations and Events
  • Elevate Your Status to the Top on Search Engines, Social Media, and Short Lists

Bonus content: 9 ways to fill up your piggybank with Piggyback PR

Gift: “Success Secrets of the Online Marketing Superstars” PR Chapter written by Barbara Rozgonyi and published by Entrepreneur.
This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. If you’re ready to create buzz for your speaking business with innovative PR tools to generate more attention, leads, sales, and applause, register right now!

About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary

Barbara leads CoryWest Media and celebrates 13 years of publishing, named a top 50 PR blog with over 1200 free marketing and PR articles. As a digital marketing pioneer forging new frontiers, Barbara co-founded Social Media Club Chicago in 2008 and led a team to produce over 60 events.  A passionate educator, expert business developer, and humorous motivational international business speaker, Barbara served as a 2018 NSA Illinois Chapter Speakers Academy Dean. She’s presented “Perfecting PR for Speakers” webinars for Speaker Net News and NSA Illinois members. Upon moving to Charlotte from Chicago on May 28, 2019, she immediately went to work on converting from a Chicagoan to a Charlottean and is honored to say “y’all.” For more information, visit

4030 Wake Forest Road, Suite 349
Raleigh, NC 28723

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